Wednesday, March 15, 2017

Book Marketing: Finding the Right Hashtags for Instagram & Twitter


How do you find the right hashtags to get engagement on Instagram and Twitter? Instagram is especially...interesting because you're encouraged to use a lot of hashtags. They're important. Your reach will be limited if you don't use them.

Google Search
If you don't know anything about hashtags, the first thing you should do is search Google. You'll find articles listing all the hashtags authors need to know. Most of these lists will be Twitter-specific. Some hashtags, like #amwriting, are popular everywhere. Generally, what works on Twitter doesn't necessarily work on Instagram.

Hashtags for Authors and Book Marketing Pros

I've tried Googling Instagram hashtag but I always end up getting lists specific to Twitter. 

I only found this post for Instagram:

51 Best Instagram Hashtags for Writers to Build Huge Brands

 Wonder why there aren't many Instagram-specific lists for authors?

Examine Influencers
When I first started Instagram, I did random searches for things like books and writing and then made a list of all the hashtags people used.


Here are some that work for me:

#indieauthors #paranormal #darkreads #writingcommunity #writersofig #amwriting #igreads #writerproblems #bloggerlife #bloggersofinstagram #horror #darkfantasy #romance

Since most authors share scenery pics, here are the non-writing hashtags that work for me:

#archtecturelovers #loves_world #canon_photos #fotocatchers #photographysouls #blackandwhite #treemagic #best_skyshots #fiftyshades_of_twilight #fiftyshades_of_nature #landscape

Alway Monitor
For Instagram, Websta will tell you your most popular hashtags. For Twitter, share the same post multiple times using different hashtags and see which one gets the most engagement. 

Try Hashtag Search Sites
Certain sites will give you hashtag suggestions and statistics like exposure and retweets per hour. 

I use RiteTag and search by topic not keyword. This way, I get more suggestions.

There's also Hashtagify. Websta has a search and suggestion tool for Instagram.
...

It's important to monitor engagement. You don't want to waste your time on a hashtag that doesn't work. I used #darkfantasy for Twitter until I realized I'd get more engagement using #fantasy with #horror. I love #asmsg for Twitter. 

When you're searching on Instagram, collect a mixture of popular and moderately popular terms. Those hashtags with 1 million posts are great for exposure but you'd get more engagement from the ones that have maybe 100,000 or even 15,000 posts. You have a greater chance of getting a top post with less popular keywords. 
 
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Resources
Your Official Instagram Hashtag Guide for Photographers: A List Of The Best Hashtags How to Use Hashtags on Twitter, Facebook & Instagram