Wednesday, June 24, 2015

Facebook Groups


Recently, I've been hearing a lot about Facebook Groups. I came across them before but never thought they were a thing. Is this something we, authors, should look into?

What are Facebook Groups? 
They're like Goodreads and Google+ Groups, just on Facebook.
"Groups... are intended as a way to discuss shared interests and encourage conversation among members. For this reason, groups can be an extremely powerful way to connect with your audience and drive traffic to your site."  (How To Use Facebook Groups To Increase Traffic And Engagement)

Why should authors care when we have Goodreads?
It seems groups are a way to give your posts more visibility on Facebook.

How to Network With Facebook Groups
"One of the biggest reasons to join Facebook groups is the visibility and networking they offer. On any given day that I look in my news feed, I see many posts from groups that I’m active in, but fewer from pages that I like."

6 Clever Ways to Use Facebook Groups for Marketing Your Business
"Create a group to reward your customers & make them feel special -- for example, a group exclusively for people who have purchased your product. Include a link on your sales page or send emails inviting customers to join. Use the group to follow up with customers or help them if they have questions."
Do Book Posts in Facebook Groups Work as Marketing?
"What I found was that results were inconsistent. Some days I got sales after a post, other days I didn’t. Some days I got a sale following a post, but not a sale for the book I posted about. About midway through I hypothesized I was doing better by posting in larger groups (those with 10,000 or more members), but when I went back and looked at the data over the course of the whole experiment, that didn’t appear to hold true."

I think groups may be more effective if Facebook is a big part of your book marketing strategy. I'm on Twitter and Instagram more than Facebook. I might consider being a part of or creating a Facebook group when I start my business.

Anyone have experience with Facebook Groups?

More Resources
60+ Facebook Groups for Authors – Promote Your Books, Blogs, and More
How Authors Can Use Facebook Groups (even if they don’t allow ads)
Facebook Groups Are Underrated, Here's How to Make Them Awesome
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