I've taken a couple of classes/sat through some panels/read articles on using social media to market books. Some authors/publishers swear by a site. I try their advice and nothing happens, particularity with Goodreads and Facebook.
I've heard case studies of authors with tragic Facebook engagement. They'd share a certain kind of post and their engagement shoots up. I try that kind of post and I get crickets. I sat through a penal where an author lived on Goodreads, saying it was the reason for their high book sales. I like Goodreads. It works great when you're announcing a temporarily free book. But, it doesn't help with book sales, at least for me it doesn't. 400+ people have added The Sciell to their shelf. That's awesome. I'm still blown away. That also has done nothing for sales.
I'm on Pinterest. But that's more for fun.
Each book has a different audience. How you approach social media depends on your audience and which network you're on. I heard people on Facebook loved photos of animals. I shared pictures of my dog Oreo and that got no engagement. I've tried Facebook to talk anime to reach other Otakus. I find the best places to talk anime are Tumblr and Pinterest. The right content plus the wrong social network equals a waste of time.
|Image Credt: Blach|
Funny enough, I've been adjusting my social media plan without noticing. I don't spend as much time on Facebook and Goodreads, focusing more on Tumblr, Twitter, Google+ and now Instagram. Pinterest-- I use simply to organize my world building pictures. It's kinda silly I haven't gotten on Instagram sooner. I already take a lot of pictures.