"Custom...advice" is used loosely. I mean the Publishing Advisor only asked like 5 broad questions.
Book Cover Design
"When you have seconds to convince readers to notice your book on the shelf, the cover matters. Don't try to tell your entire story with an illustration of all the characters. Keep it simple; make readers want to know more. The back cover copy is a vital marketing message. You want to give readers an honest idea of how they will feel or what they will know after they've turned the last page. You'll also want a great author bio and headshot."Never thought of dong this for my book title but it's a great idea.
"Find your most honest go-to friend/relative and ask their opinion on the title. Your feelings might get hurt, but you'll thank them in the long run. Repeat that step with five more peers. An alternative is sending an anonymous online survey to your group with choices for a title, allowing them to write one in. You'll be surprised what you learn."This is obviously a way to get more people to use Lulu. Pretty good move. It provided strong yet basic advice. I'm thinking this would be a better tool for writers who just finished their book and have no idea what to do next.